Speed is no longer a luxury, it is the baseline. Google uses Core Web Vitals as a ranking factor, and visitors bounce on slow pages. One extra second of load time can measurably lower your conversion rate — and your position in the search results along with it.
Why Google rewards speed
Google wants to send users to pages that are fast and pleasant to use. Since the introduction of Core Web Vitals, the actual user experience factors into ranking. Three signals stand out:
- LCP (Largest Contentful Paint) — how quickly the main content becomes visible.
- INP (Interaction to Next Paint) — how responsive the page feels to clicks and typing.
- CLS (Cumulative Layout Shift) — how stable the layout stays while loading.
A fast site isn’t a technical detail. It’s the difference between a visitor who stays and one who clicks away before your content even loads.
How we approach it
We build static sites with Astro: only what’s needed is shipped, with no heavy JavaScript frameworks making the browser work overtime. On top of that:
- Images are optimized automatically and served in modern formats.
- Fonts load with
font-display: swap, so text is readable immediately. - Everything is served from a CDN at the edge of the network.
The result: pages that load almost instantly, strong Core Web Vitals, and a foundation that both search engines and visitors appreciate.
Conclusion
Speed and SEO aren’t separate projects — they’re two sides of the same coin. Start with a fast, static foundation and the rest follows.
