Strategic call Potaé: a strong brand online as in the shop
The obvious inclusive fast-casual brand of the Netherlands.
Potaé, formerly King Kumpir, has served stuffed baked potatoes since 2004 from Osdorpplein, Amsterdam, with locations in the Netherlands and Belgium. We are making its online presence as strong as its shops.
Brand foundation
A master BrandScript with segment variants, a brand story, tone of voice and the line Voor iedereen aan tafel.
Search opportunity
An SEO scan mapped the searches Potaé is missing today and the technical fixes that come first. Website wireframes are next.
Learn more about the skills we have used for Potaé
The categories of Potaé
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