Vianen KVS: restoring findability for a premium ventilation brand
Fine-tune the brand, then grow search one step at a time.
Vianen KVS has made premium kitchen ventilation and airflow systems in Woerden since 1979, for commercial and marine kitchens. Its organic traffic had collapsed, so we fixed the foundations before building the brand further.
Finding the cause
The site had been set to noindex, SEO tooling was switched off and no working sitemap had reached Google. On top of that: a broken heading structure, a slow page build and unoptimised images.
Fixing the foundations
- Indexing restored and SEO tooling configured
- Site title and icon added
- Technical issues cleared step by step
Building the brand
- Brandbook v1 in a light, minimal style
- A print advertisement
- English guides on kitchen ventilation, structured for Google and AI search
Learn more about the skills we have used for Vianen KVS
The categories of Vianen KVS
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