Strategic call Why good companies get outranked
We hear it in almost every first call. The work is good, clients come back and most new business arrives through referrals. Then someone searches for exactly what you do, and three competitors show up first. Usually they aren’t better. They put time into being found while you put yours into the work.
Referrals are a compliment, but they don’t help the person who searches at eleven at night for someone who can solve their problem. That person picks from what Google and ChatGPT show them.
As an SEO agency in Amsterdam, we work on three things: the technical state of your website, content that answers what your buyers search for, and the way your brand shows up in AI answers. One person leads all of it, so you never have to explain your business again to a new specialist.
SEO that brings the wrong visitors costs you
Maybe you’ve tried SEO before. An agency promised rankings, the traffic graph went up and your enquiries stayed exactly where they were. That happens when SEO is planned around search volume. You rank for broad terms, you attract visitors who were never going to buy, and your blog fills up with articles any company could have published.
For a premium brand that is worse than doing nothing. Generic content makes you sound like everyone else, and your conversion rate drops because the wrong people are visiting. We would rather rank you for twenty searches that bring in clients than for two hundred that bring in visitors.
How we approach SEO
We start with your positioning
Before we open a keyword tool, we want to know who your ideal client is, what they worry about and how they describe their problem. Then we look for the searches that match. A keyword with forty searches a month from the right buyer can be worth more than one with four thousand from students and competitors.
The technical basics have to be right
Site speed, Core Web Vitals, a clear URL structure, internal links, schema markup and pages Google can crawl and index without trouble. Your clients never see this work, but it decides whether the rest gets a chance. We check it first and fix what holds you back. If the website itself is the problem, we build a new one in Astro or Webflow.
Content that sounds like you
Most SEO content reads as if it was written for the algorithm. Ours starts from the questions your buyers ask, in the words they use, and it has to sound like you. If a page could have been published by any of your competitors, it isn’t finished. We write it with you, and a person checks every page before it goes live, also when AI helped with the first draft.
SEO and AI visibility
More and more people ask ChatGPT, Perplexity or Google’s AI Overviews before they click a search result. These systems quote sources that are clear, well structured and described the same way across the web. Most of that work overlaps with good SEO: structured data, pages that answer one question well and a consistent brand story. This is often called GEO, and it is part of every SEO programme we run. Read more about what good GEO work includes.
Featured SEO projects
SilverDrive went from a website hardly anyone found to a brand that wins in search. We wrote the brand story first and then ran a three-month SEO growth programme on top of it. JimShotIt, a photography brand, went through the same positioning-first process. You’ll find more in our cases.
What you can expect
We report on what matters to your business: the number of enquiries, how good they are and what a new client costs you. Rankings and traffic are in the report as well, as context.
- Technical fixes and better targeting often show up in Google Search Console within weeks. We have seen clients gain visibility within two weeks.
- Rankings for competitive searches take three to six months of steady, well-structured content.
- Visibility in AI answers grows with the same work, because those systems draw on clear, well-linked pages.
SEO built on positioning and a solid structure also ages well. It doesn’t depend on tricks that the next algorithm update takes away.
Why work with Viralistic
Viralistic is led by Marrallisa Kreijkes, who has worked on websites, content and digital positioning for more than ten years. She leads every SEO project herself, so you won’t be handed to a junior account manager after the first call.
We will also tell you when SEO isn’t the right next step. Sometimes the website needs to be fixed first, and for a launch paid search can be the faster route. We don’t take on every client. We work with companies that are good at what they do and want to be found for it. Comparing your options? Read what to look for when hiring an SEO specialist.
Want to know where you stand? Book a call and we’ll look at your current visibility together.
Frequently asked questions
What does an SEO agency actually do?
An SEO agency makes your website findable for the searches that matter to your business. That covers the technical foundation (speed, structure, indexing, structured data), content that answers what your buyers search for, and authority signals such as links and consistent coverage of your topics. At Viralistic the work starts from your positioning, not from keyword volume.
How much does SEO cost in Amsterdam?
SEO for a premium brand starts at a few hundred euros per month for a focused programme. The price grows with the amount of content, the technical work and the number of markets or languages. What matters more is whether the enquiries it brings in pay for it. We scope the work after a first look at your site, so you know what you’re paying for.
Is SEO still worth it in 2026, with AI answers everywhere?
Yes. AI Overviews, ChatGPT and Perplexity mostly cite sources that are clear and well structured, which is exactly what good SEO produces. Generic content gets skipped by Google and by AI systems alike. The work that ranks you in Google now also decides whether AI recommends you.
How long before SEO shows results?
Technical fixes and better targeting often show movement within weeks. We have seen clients gain visibility in Google Search Console within two weeks. Building authority for competitive searches takes three to six months of consistent, well-structured content. We plan in phases, so you can see what each step delivers.